The North American linguist Noam Chomsky established the list of “Ten Manipulation Strategies” through mass media.
Jewish and of anarchist sensibility, he had signed a petition to defend Robert Faurisson’s freedom of expression.
For Chomsky, “freedom of expression is more important than any version of the facts supported by the established order, whatever the relationship it maintains with the truth of the facts themselves.” Chomsky evokes the different techniques of manipulation and, first of all, the strategy of diversion.
The diversion strategy consists in diverting the public’s attention from important issues and the changes decided by the political and economic elites, through a continuous flood of entertainment and insignificant information. Chomsky analyzes the various brainwashing techniques that our people endure.
Ten strategies to manipulate our people
1. To constantly distract the public’s attention, away from the real social problems, captivated by topics without real importance. To always keep the audience busy, busy, busy, without any time for thinking” writes Chomsky.
2. To cause problems and then offer solutions.
This method is also called “problem — reaction — solution”. In the beginning, the problem, or the “situation”, is created, designed to elicit a certain reaction from the public, so that it will ask for the previously established measures to be accepted.
For example, the intentional development of urban violence or the organization of bloody attacks, allegedly anti-Semitic, for the public to demand repressive laws, to the detriment of freedom.
3. The “decline” strategy.
For the public to accept an unacceptable measure, it is enough that it be applied progressively, in “degradation”, over ten years. In this way, completely new social and economic conditions were imposed from 1980 to 1990.
Massive unemployment, immigration — invasion, precariousness, flexibility, relocations, and salaries that no longer ensure a decent income, here are the changes that would have caused a revolution if they were applied brutally.
4. Action strategy with different data.
Another way to force the public to accept an unpopular decision is to present it as “painful but necessary”, gaining the public’s consent in the present for future enforcement. It is much easier to accept a future sacrifice than a close one.
First of all, because the effort does not have to be made immediately, then, because the public always tends to hope that “everything will go better tomorrow” and that the required sacrifice can be avoided. Finally, this manner leaves the audience time to get used to the idea of change, which they will accept with resignation when the time comes.
A recent example: is the transition to the Euro and the loss of monetary and economic sovereignty, accepted by European countries between 1992–1995 and applied in 2002.
5. To address the audience like little children.
Most of the advertisements intended for the general public use speeches, arguments, characters, and a childish, almost moronic tone, as if the viewer were a small child or mentally handicapped. Why? “12 years old.” If we address a person as if he were 12 years old, then he, through suggestibility and with some probability, will have an answer or a reaction that lacks a critical sense as that of a child of 12 years” analyzes Chomsky.
6. To appeal to the emotional side rather than thinking.
It is a classic technique to stop rational analysis and, therefore, people’s critical sense. In addition, the use of the emotional opens access to the subconscious, for the implantation of certain ideas, desires, fears, drives, or behaviors.
7. Keeping the people in ignorance and stupidity.
Doing so that the people do not understand the technologies and methods used to control and enslave them. The quality of education given to the lower classes must be as weak as possible so that the gap of ignorance that separates the lower classes from the upper ones is and remains incomprehensible to the former.
8. To encourage the public to indulge in mediocrity.
To encourage the public to believe that it is “good” to be stupid, vulgar, and uneducated. To fill it with American series and reality TV shows, some monstrous nonsense.
9. To replace rebellion with blame.
Making man believe that he alone is to blame for his misfortune, due to insufficient intelligence, or inadequate abilities and efforts. Thus, instead of standing up against the system, the individual underestimates himself and blames himself, which creates a depressive state, having the effect of refraining from action. And, without action, there is no revolution!
10. And, the last point, is to know people better than they know themselves.
In the last 50 years, the advances of science have dug a growing chasm between the knowledge of the public and that held and used by the ruling elites. Thanks to biology, neurobiology, and applied psychology, the “system” has reached advanced knowledge of the human being, physically and mentally.
The system knows the average individual better than itself. This means that, in the majority of cases, the system has more control and more important power over people than themselves.